AGENDA
TUESDAY, MAY 5, 2026
Mount Tabor Conference Room
Noon
Coffee/beverages, settling in, meet and greet –all members
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1 p.m.
Conference Kickoff
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2:15 p.m.
President’s Welcome
Elizabeth Edwards, Volume PR and Engagement Science Lab; PRC, Denver, CO​​​​
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5:30 p.m.
Rooftop reception
The Hampton Inn & Suites Portland Pearl
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6:45 p.m.
Depart for Dine-Arounds
WEDNESDAY, MAY 6, 2026
Mount Tabor Conference Room
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9:30 a.m.
Part 1: Authenticity and Authority Tech Tools Workshop: The Modern AI Stack for PR Agencies
Part 2: Roundtables/Strategy Sessions: The Learning Lab – Applied AI for Agency Leaders
Elizabeth Edwards, President, Volume PR and Engagement Science Lab; PRC, Denver, CO (live)​
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11:45 a.m
Lunch/Break/Tech Check
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4 p.m.
How to Make More and Keep More, Conduct Strategic Business Development and Model Industry Profitability Best Practices
Ken Jacobs (virtual), Principal, Jacobs Consulting and Executive Coaching
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6-9 p.m. TBD
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THURSDAY, MAY 7, 2026
Mount Tabor Conference Room
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10 a.m.
Pop Ups and Lightning Rounds
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Part 1: Why Media Relations Matters More Than Ever in the Age of AI - Jennifer Regen Bisbee, APR, Fellow PRSA, Bisbee and Company: PRC, Orlando, FL
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Part 1: Growing a Boutique Agency and Redefining Agency Culture in a Hybrid World - Denver Peacock, JD, APR, The Peacock Group; PRC in Little Rock, AR
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11 a.m.
All About the Business - Roundtables
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Getting the Most Out of Your PRC Membership - Steve Bumgarner, Capture Public Relations & Marketing; PRC, Winston/Salem/Charlotte, NC
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Building the Business: New Revenue Streams – Self directed
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Crisis Comms in the World of AI – Self directed
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Part 2: Why Media Relations Matters More Than Ever in the Age of AI - Jennifer Regen Bisbee, APR, Fellow PRSA, Bisbee and Company: PRC, Orlando, FL
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Part 2: Growing a Boutique Agency and Redefining Agency Culture in a Hybrid World - Denver Peacock, JD, APR, The Peacock Group; PRCs in Little Rock, AR
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12 p.m.
Wrap up and 2027: Milwaukee, here we come!