CONFERENCE AGENDA
Tuesday, February 6th
5:00 PM - 6:00 PM
Check-In | Table next to front desk in lobby.
Wednesday, February 7th
10:00 AM - 1:00 PM
1:00 PM - 2:45 PM
2:45 PM - 3:00 PM
3:00 PM - 4:30 PM
4:30 PM - 5:00 PM
5:00 PM - 6:30 PM
6:30 PM
Check-In | Outside Tower Bridge A
Conference Kick-Off | Tower Bridge A
Ice Breaker Activity - Led by Diane Danowski-Smith
Break
Annual Business Meeting | Tower Bridge A
Assignment of 2024 Committees
New Member Mentor Meet-Up
Cocktail Reception | Terrace
Dine Arounds
Thursday, February 8th
6:30 AM - 9:00 AM
7:30 AM - 8:30 AM
9:00 AM - 12:00 PM
9:00 AM - 10:15 AM
10:15 AM - 10:30 AM
10:30 AM - 11:30 AM
11:30 AM - 1:00 PM
1:00 PM - 4:00 PM
1:00 PM - 2:15 PM
2:30 PM - 4:00 PM
5:15 PM
Breakfast on the Terrace | Breakfast Tower Cafe
Self-Guided Walk (optional)
Morning Sessions
Elizabeth Edwards - Tech Tools
Break
PRCG Ten Talks - PART I: All About the Biz
Lunch - PR Talent Presentation
Afternoon Sessions
All About Business: Media Relations LIVE - Led by Jason Brown
Break
Jennifer Hatton & Claire Larson - Hands-On Social Media Workshop - Heirloom Social
River & Rails Cocktail Reception and Dinner | Meet in Lobby
Tom Garrity,
"Research-based Business Development"
Matt Cookson,
"Lifelong Learning Lessons as an Agency Owner"
Nancy Wiser,
"Uncorking the Power of Checklists and Cheatsheets"
Elizabeth Edwards, "Quantum Words: How the Science of Communication is Changing PR"
2:15 PM - 2:30 PM
Friday, February 9th
6:30 AM - 9:00 AM
9:00 AM - 12:00 PM
9:00 AM - 10:00 AM
10:00 AM - 11:00 AM
11:00 AM - 12:00 PM
Breakfast on the Terrace | Breakfast Tower Cafe
Guided Walk
Morning Sessions
Eleanor Hawkins - AI in the workplace - Axios
Alex Halbur - Agency Performance - Prosper Group
PRCG Ten Talks - PART II: Spotlight on Great Work and Successful Campaigns
Conference Wrap
7:30 AM - 8:00 AM
Judy Kalvin,
"How to Turn Founder's Stories into PR Wins"
Tracie Broom,
"How We Drew 400,000 to Columbia, SC for the Total Solar Eclipse for 2017"
Jo Trizila,
"Boosting Domain Authority with Earned Media: A TrizCom PR Case Study"
Bernardo Fiol Costa,
"The Cultural Relevance of Brands in Public Relations"
Wine Trip | Meet in Lobby
12:15 PM
12:30 PM